Nearly 40% of Polish Internet users rely on the opinion of influencers when choosing products and services. In terms of influence on consumers, celebrities are equal to influencers only in one product category – luxury goods. Fashion and Beauty are the product categories where the
Target group Influencers who lead a healthy lifestyle. Their social media are lifestyle-oriented. Coffee enthusiasts who are looking for plant-based substitutes in their diet. Campaign goal Building awareness of the Tymbark Just Plants brand. Education about plant products, their compositions and benefits.
Target Group Influencers with beauty profiles. People are willing to provide information about the advertised product naturally and interestingly. Campaign goal Increasing brand interest and engagement. Building greater awareness about the new Avon brand product. Package composition
Target Group Influencers with lifestyle and culinary profiles. People are willing to share products and recipes on their Social Media. Campaign goal Inspiring people to create dishes using Rio Mare. Building awareness and drawing consumers’ attention to products. Providing consumers with information on creative ways
Target Group Nano influencers who create lifestyle content on their social media channels. People who value good quality and natural ingredients of hair care cosmetics. Campaign goal Increasing awareness of the Nature Box brand. Education about the product, its composition and